Wizard

Wizard is an AI-native shopping agent that turns online buying into a single conversation. It interprets natural-language requests, searches across websites, customer reviews, editorial and social content, and returns a tightly curated set of products - usually a top five - then lets shoppers complete the purchase through native checkout without leaving the app. Cofounded by CEO Melissa Bridgeford and chairman Marc Lore, the New York company launched publicly in February 2026, beginning with electronics and a native checkout integration with Best Buy.