Keith Frankel

Keith Frankel is CEO of Totango, the customer success platform, where he is fusing AI churn prediction with customer-led growth. A designer-turned-founder, he ran creative and design at HubSpot through its 2014 IPO, built adaptive-learning product at Firecracker (acquired by Wolters Kluwer), then founded Parative, an AI customer-intelligence startup backed by Bain Capital Ventures that forecast churn with greater than 99% accuracy. Totango acquired Parative in 2024 and folded its tech into the Unison growth-intelligence engine. Before any of it, he produced reality television at MTV.