ugc-marketing
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Syed Ali Salman Bokhari and the video that earns its keep
The Daily Vertex founder measures creator content one sale at a time. His approach puts a small account, a trackable link and an awkward question at the centre of the marketing budget.
Thismoment
Thismoment was a San Francisco marketing-technology company that built the Thismoment Content Cloud, a digital storytelling platform that helped the world's biggest brands monitor, moderate, secure rights to, and publish user-generated content alongside professionally produced media across social, web, and mobile touchpoints. Founded in 2007-2008 by gaming and tech veterans Vince Broady, Ankarino Lara, and Scott Bedard, it served more than 150 brands and agencies including Coca-Cola, Salesforce, Sephora, Levi's, Microsoft, Mazda, and AB InBev, and raised more than $50 million across four institutional rounds.