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Campbell McLaren
Campbell McLaren is the co-creator of the UFC and the CEO and founder of Combate Global, the first Hispanic MMA sports and media franchise. The Scottish-born, American-raised TV producer dreamed up a 'no rules' fighting tournament inspired by the video game Mortal Kombat, produced the first 22 UFC events, and coined the slogan that both built and nearly buried the sport. Decades later he reinvented himself by betting on Latino fighters and audiences, building Combate Global into one of the most valuable combat sports organizations in the world.
Joe Rogan
Joe Rogan is an American stand-up comedian, podcast host, and UFC color commentator whose Joe Rogan Experience (JRE) has become the world's most-listened-to podcast. Launched in 2009 and exclusive to Spotify from 2020 under a $200M deal, then renewed in 2024 for an estimated $250M, JRE has crossed 2,400 episodes and 6+ billion YouTube views. A former sitcom actor (NewsRadio), Fear Factor host, and taekwondo champion, Rogan has built a media empire from Austin, Texas, including the Comedy Mothership club, that makes him arguably the most influential solo voice in American culture.