Shaye Vercollone

Shaye Vercollone is a New York-based brand marketing leader who became Chief Marketing Officer of TWP, the womenswear label founded by Trish Wescoat Pound. She built a career at the sharp end of luxury fashion marketing, holding senior brand, communications, and social strategy roles at Helmut Lang and Theory before a run as an independent brand marketing consultant. Her work sits at the intersection of storytelling, social, and the quiet, menswear-inspired tailoring that defines TWP.