
Dialpad, UJET, Regal, Twilio, Bright Pattern, Kustomer, Mitel and XCALLY are all chasing the same moment - the second a customer reaches out. Here is how eight very different companies are betting on what happens when AI picks up the phone.
"Built on Google Cloud" gets stamped on countless vendor slides, but the phrase hides at least three very different relationships: renting infrastructure as an ordinary GCP tenant, holding a Google Cloud Marketplace listing, or being co-built and resold by Google as its own first-party product. Buyers can't tell them apart from a logo. This piece unpacks the distinction and shows where UJET actually sits: Google sells Google Cloud CCAI Platform, powered by UJET, as its own contact center offering, managed, delivered and supported by Google, a level of commitment that a marketplace listing or shared hosting does not confer.