Scott McKinley

Scott McKinley is the founder and CEO of Truthset, an Oakland-based data validation company that scores the accuracy of consumer data used across advertising and marketing. A former captain of the 1988 US Olympic Road Cycling Team who walked away from the sport as doping spread, he spent roughly two decades in ad tech and martech - including a stretch as an EVP at Nielsen and CEO of IDify - before starting Truthset in 2019 to bring transparency and accountability to an industry he felt was full of unchecked claims about data.