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SOC 2 Is a $23 Billion Business Now
SOC 2 used to be a dull audit checkbox. Now it anchors a governance, risk and compliance software market worth roughly $23 billion in 2026. A cohort of startups - Vanta, Drata, Secureframe, Sprinto, Orbiq - turned a painful PDF ritual into recurring revenue, while incumbents like AuditBoard and OneTrust and security giants like CrowdStrike circle the same prize: the business of proving you can be trusted.
Seth Godin on the Future of Marketing: Better, Not Louder
In an in-depth virtual conversation on the Entrepreneur Studio podcast, marketing legend Seth Godin joins host Chris Allen to redefine what marketing actually is in the age of AI. Godin argues that marketing was never about hype, ads, or hustle, but about creating the conditions for other people to eagerly spread your idea. He unpacks permission marketing, why a brand is a promise rather than a logo, why authenticity is a trap that should be replaced with consistency, how false proxies mislead companies, and why the real opportunity with AI is to make things better rather than cheaper. Threaded with vivid stories about Carmine's restaurant, a slipper-wearing boiler technician, Volkswagen's emissions scandal, and the wine merchant Garagiste, Godin makes the case that in a world of infinite noise, the winning move is to be better, not louder.