truckload-carrier
(2)
The Trucking Company That Turned One-Tenth of an MPG Into a Business Strategy
Mesilla Valley Transportation grew from two trucks on the border into a continent-spanning freight network. Its durable advantage is less flashy: four decades of treating fuel, airflow and driver behavior as measurable design problems.
Marc Khoury
Marc Khoury is the co-founder and CEO of aifleet, an Austin-based tech-native trucking company that uses proprietary AI to schedule routes, automate load booking, and keep its employee drivers busier and better paid. A civil engineer turned management consultant, he ran strategy at US Xpress before launching aifleet in 2020 to attack what he calls trucking's real problem: not a driver shortage, but a retention problem rooted in an inefficient, fragmented $400 billion market. The company has raised roughly $55 million and grown its fleet from dozens of drivers to hundreds.