
At Trimble, Heather Adkins is turning a 300-person marketing organization into one shared growth engine. Her method is less campaign magic than construction discipline: align the plans, pour the foundation, and make every name earn its place.

Google Workspace goes everywhere. Procore goes deep - wiring itself into the Autodesk and Trimble tools a generic office suite has never heard of. This is why 'we already have Google' is the objection that quietly costs jobs money.
Trimble began by betting on satellite navigation before GPS was a household acronym. Today its harder trick is making a construction site, a 3D model and a freight office behave like parts of the same system.