Trell

Trell was an India-founded lifestyle social commerce platform where users shared roughly three-minute vertical videos about their interests - travel, beauty, food, fashion and wellness - across eight regional languages. Started in 2016 by four IIT-Bombay friends, it grew a large community skewed toward Tier-2 and Tier-3 cities, then pivoted in 2020 into in-app shopping through 'Trell Shop.' It raised about $66 million from investors including Sequoia/Peak XV, KTB Network, Samsung Ventures, Mirae Asset and H&M, before a 2022 governance probe and cash crunch triggered mass layoffs and a steep revenue collapse.