travel-retail
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The Airport Store That Learned to Sell You Time
Hudson built an airport empire on the things travelers forget. Its next act is turning dead time at the gate into a locally flavored, digitally streamlined retail business.
Morpho Travel Experience
Morpho Travel Experience is a Latin American travel-retail and food-and-beverage operator that turns airport corridors, hotels and tourist hubs into theatrical, locally-rooted stores and restaurants. From a single Costa Rican airport shop opened in 2001, it has grown into a roughly US$160 million operation with more than 2,800 employees and 300-plus commercial spaces across 11 countries, built on a 'sense of place' philosophy that puts regional craft, food and culture at the center of the traveler's journey.
Adriana Echandi
Adriana Echandi Bachtold is the Group CEO of Morpho Travel Experience, a Latin American travel retail and food & beverage powerhouse with over 2,800 employees across 11 countries. Starting as a cashier-seller at what was then Grupo Britt in 2002, she rose through every rung of the organization to become CEO - overseeing 300+ commercial spaces in 23 airports serving 78 million passengers annually. Named Businesswoman of the Year 2022 by Costa Rica's El Financiero and a Moodie Davitt People of the Year honoree, she leads a company built around 'sense of place' - connecting global travelers with authentic local culture, artisan products, and sustainable practices. A fellow of the Aspen Global Leadership Network, she has built a company where 50% of management are women, equal pay is non-negotiable, and a kiosk in San José has become a $225 million regional retail force.