travel-and-hospitality
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The 6,000-Engineer Firm That Bet Its Whole Business on Treating People Like People
For nearly three decades DataArt has quietly engineered the software behind trading floors, booking engines, and clinical trials - and it did it by building the company around retaining people, not just billing hours.
Hovr
Hovr is a Philadelphia-based marketing technology company that layers interactive, vertical-video experiences on top of existing hotel and resort websites. Its patented, no-code software lets marketers drag and drop video content - pulled from YouTube, Vimeo, Matterport, TikTok, and Instagram or uploaded directly - over static web pages using tools like Highlights, Anchors, Pins, and Pathways. The goal is to turn passive browsing into 'choose-your-own-path' storytelling that lifts guest confidence, engagement, and direct bookings, with a real-time analytics dashboard that ties video interactions to revenue. Hovr grew out of Hio, founder Jason Craparo's earlier networking and events venture.