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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

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Company
PATTISON Outdoor Put Canada on the Map. Now It Wants to Turn Every Commute Into Data.
Media · Enterprise

PATTISON Outdoor Put Canada on the Map. Now It Wants to Turn Every Commute Into Data.

The billboard incumbent is pairing a century-old physical network with 20 billion data points, 3D previews and its first U.S. airport. The clever part is not the screen - it is making outdoor media easier to plan, buy and defend in a spreadsheet.

out-of-home-advertising · digital-out-of-homeRead →
Company
OUTFRONT Media
Media · Enterprise

OUTFRONT Media

The billboard business used to sell rectangles by the roadside. OUTFRONT is turning those rectangles - and thousands of screens below the street - into a measurable, programmable media network built for the real world.

out-of-home-advertising · digital-out-of-homeRead →