traditional-chinese-medicine
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WTHN
WTHN is a modern wellness brand rooted in Traditional Chinese Medicine, built to make acupuncture, cupping, herbal remedies and acupressure tools accessible to everyday people. Founded in New York in 2019 by Michelle Larivee and Dr. Shari Auth, it pairs design-forward studios across NYC with an at-home product line sold through 200+ retailers and e-commerce, aiming to take centuries-old healing out of the back room and into modern life.
Michelle Larivee
Michelle Larivee is the co-founder and CEO of WTHN, the New York wellness company turning acupuncture from a months-long waitlist into a walk-in ritual. A Georgetown and Wharton graduate who spent 13 years in healthcare finance - Merrill Lynch, the World Bank's IFC, Deloitte, and a secondment to the World Economic Forum - she traded debt financings for needles after Traditional Chinese Medicine resolved pain that Western medicine could not. Since 2018 she has built WTHN into a chain of New York studios, an e-commerce line of acupressure tools and herbs stocked in 200+ retailers including Ulta, and a brand backed by a $5M Series A led by L Catterton.