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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

trade-show-strategy

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Company
The Seven-Call Sale: Why Root3 Marketing Refuses to Stop at the Lead
Enterprise · Health

The Seven-Call Sale: Why Root3 Marketing Refuses to Stop at the Lead

A Chicago agency found its sharpest idea in an unfashionable place: the handoff between marketing and sales. Its best case studies are not about impressions. They are about what happened next.

b2b-marketing · fractional-marketingRead →
Legend
Laura Norup-Boyer Knows When Marketing Should Move Slowly
Founder · Advisor · Executive

Laura Norup-Boyer Knows When Marketing Should Move Slowly

After two decades around technical buyers, trade shows and industrial brands, Laura Norup-Boyer has learned that sound transformation often begins by protecting what already works.

fractional-cmo · b2b-marketingRead →