toledo-ohio
(2)
The Agency That Learned Marketing Backward
Thread began with technology and worked backward into the rest of the agency. Four decades later, its best work still starts where most campaigns end: with systems, evidence, and the people expected to make the message real.
Fred Goff
Fred Goff is the co-founder and CEO of Jobcase, the Cambridge-based social platform built for and around workers rather than recruiters. A first-generation college graduate from Toledo, Ohio, he ran roughly a billion dollars in emerging-markets trading on Wall Street before turning a machine-learning hedge fund team loose on the labor market in 2009. Jobcase now counts more than 130 million registered members and ranks among the largest online destinations for career services. Goff has become one of the more vocal executives arguing that the AI era should put people first, a stance that landed him on the 2026 TIME100 list.