ForceField sells Web3 companies something scarcer than another campaign: an embedded growth team with a venture network behind it. The wager is that crypto's fragmented audiences can be turned into measurable users, liquidity and developer activity.

Scott Keto is President of CoinList, the San Francisco token-launch and crypto fundraising platform. He joined in 2018 to run strategy and business development, became Chief Operating Officer in January 2021, and now leads the platform that has helped crypto projects raise hundreds of millions of dollars from a global investor base. Trained as a portfolio analyst before earning an MIT Sloan MBA, Keto pairs traditional finance credentials (Series 7, 24, and 79) with a builder's fluency in token design, distribution, and community-driven growth.