tire-recycling
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The Tire Company That Wants to Sell Fewer Tires
Bridgestone Americas built a continent-sized business around the part of a car most people notice only when it fails. Now it is turning that overlooked circle of rubber into a service network, a data stream and a test of whether mobility can become less wasteful.
Arduro
Arduro is a Pennsylvania-based recovered materials company that uses a patented, low-temperature chemical devulcanization process to reclaim high-quality carbon black, rubber and silica from end-of-life tires and industrial rubber waste. Its process breaks the sulfur cross-links in vulcanized rubber without cutting the carbon-carbon polymer backbone, letting manufacturers replace virgin raw materials with recovered ones at comparable performance and lower carbon footprint. Its first commercial product, ELDARIX r1000 recovered carbon black, is PAH-compliant and 6PPD-free.