Ticketure is a cloud-based, mobile-first ticketing, point-of-sale, and membership platform built specifically for museums, zoos, aquariums, gardens, and high-volume visitor attractions. It unifies advance and on-site ticket sales, timed entry, memberships, donations, and visitor data into one connected system, helping cultural institutions grow revenue and understand their audiences. Spun out of TixTrack as a standalone company in July 2025 with backing from Dahlia Equity Partners, Ticketure processes over 200 million visits and $1.5B+ in tickets annually for more than 100 institutions worldwide.
Steven Sunshine is the CEO of Ticketure, the cloud ticketing platform that runs admissions, memberships and donations for museums, zoos, aquariums, gardens and immersive venues from Meow Wolf to the Philadelphia Zoo. He co-founded TixTrack in 2008 and ran it through acquisition by The Nederlander Organization in 2022; in July 2025 the Ticketure business was spun out as a standalone company backed by Dahlia Equity, with Sunshine at the helm. Before ticketing he spent the late 1990s and early 2000s commercializing the 'electronic nose' as president and CEO of Cyrano Sciences, a Caltech spinout whose handheld Cyranose device used a 32-polymer sensor array to identify smells, later acquired by Smiths Detection.