Catherine Magee

Catherine Magee is the co-founder and CEO of Playground, a sexual wellness brand she launched in 2022 with product developer Sandy Vukovic and pop star Christina Aguilera. After more than 15 years building aspirational beauty brands at companies like bareMinerals, Buxom, Rodan + Fields and theBalm Cosmetics, Magee set out to give intimate care the same skincare-grade performance and cosmetic-level joy that the beauty aisle had long enjoyed. Under her leadership Playground reached Target, Urban Outfitters and Amazon, raised roughly $2 million in seed funding, generated billions of social impressions, and landed Magee on Inc.'s 2024 Female Founders 250 list.