Shelly Wilson

Shelly Wilson is a C-level digital, eCommerce and marketing executive based in San Diego who now works as a fractional and interim leader for consumer brands. She is Fractional Chief Marketing Officer at the Australian bohemian-fashion label SPELL, Interim CEO and Chief Marketing Officer at fragrance brand Vitruvi, and a senior advisor to lifestyle brands including Nixon and tentree. Earlier she was SVP Digital at Saje Natural Wellness, where she is known for leading platform migrations and building high-growth direct-to-consumer operations. She pairs deep operational eCommerce experience with brand-building instincts across fashion, wellness and consumer goods.