telecom-marketing
(4)
The PR Firm That Learned to Speak Machine Before the Machines Could Listen
Calysto spent 27 years making obscure technologies legible to the people who decide what matters. Now that AI is changing how buyers discover companies, its old obsession with credible third-party attention looks oddly futuristic.
The Twenty-Year Overnight Reinvention of Percepture
Percepture spent two decades collapsing the walls between PR, search, advertising and sales. Now the old integrated-agency idea looks oddly well suited to an internet where buyers ask both Google and machines what to trust.
Sally Hudson Maps the Money Beneath the Fiber
At VCTI, Sally Hudson translates the hidden arithmetic of broadband into a practical question: where should the next mile go, and what will it really cost?
Geoff Hollingworth
From accelerator controls at CERN to the economics of mobile networks, Geoff Hollingworth has spent three decades asking telecom to stop confusing new technology with a new business.