tech-retail
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The Store That Sells CPUs at a Loss - and Wins Anyway
While rival electronics chains shrank or died, this Ohio-based retailer kept opening 35,000-square-foot stores - and turned DIY PC builders into one of retail's most loyal fan bases.
Janell Fischer
Janell Fischer is VP of Global Retail Marketing and Customer Experience at Google, where she has spent over a decade architecting how the world's most valuable tech company shows up in physical spaces. She pioneered Google Shops — the immersive store-within-a-store concept launched inside Best Buy Canada in 2016 — and has since expanded Google's retail footprint through partnerships with b8ta and other retailers. Before Google, she held Director-level retail marketing roles at Apple and Sony Electronics, making her one of the few executives who has shaped the physical retail presence of all three consumer electronics giants.