Knut Eliassen

Knut Eliassen is a Norwegian-American snowboarder turned marketing executive who serves as Chief Marketing Officer at Nitro Snowboards. Born in Minneapolis to a Norwegian father and a Minnesotan mother, he won a USASA national boardercross title at 15, moved to Norway at 16, and rode professionally for Nitro while completing a business degree at Handelshoyskolen BI. He joined Nitro in 2005 as a rider and rep, became the brand's global team manager, and worked his way up through sports marketing, marketing director, and VP of global marketing roles before being named CMO in 2025. Based in Salt Lake City, he oversees brand, media, social, video, and team departments for Nitro and L1 Outerwear, has produced and appeared in snowboard films including Hyped!, Boom, The Bad Seeds, and the documentary 28 Winters, and hosts Nitro's ten-part Learn To Snowboard tutorial series. His stated goal is simple: get more people onto snowboards.