teacher-effectiveness
(2)
EdConnective
EdConnective is a Richmond, Virginia edtech company that delivers virtual-first, one-to-one instructional coaching for teachers, coaches, and school leaders. Founded by Will Morris, it records classroom instruction, has expert coaches analyze the footage, and returns bite-sized, actionable video feedback within about 48 hours - turning district priorities into everyday classroom practice. The company reports roughly 35-40% gains in student engagement, rigor, and content mastery, and pairs its coaching with interactive workshops and PLC facilitation for educator teams.
Will Morris
Will Morris is the founder and CEO of EdConnective, a Richmond, Virginia company that delivers one-to-one virtual instructional coaching to teachers, instructional coaches, and K-12 leaders. After a year mentoring African American freshmen in a Chicago charter school and graduate research at the University of Pennsylvania on coaching as a lever of teacher quality, he built a platform that pairs educators with coaches the way a dating site pairs partners, then feeds them timely, non-evaluative video feedback. EdConnective operates across more than a dozen states, has delivered thousands of coaching sessions, and reports double-digit gains in student engagement and mastery.