In September 2024, Deutsch dropped the two letters that told everyone where it lived. Three months later, Adweek named it U.S. Agency of the Year.
Yum! Brands built a $68.3 billion restaurant system by owning the playbook, not most of the kitchens. Now, as Pizza Hut heads for new owners, the fast-food parent is betting that franchises, data and one shared tech stack can make chicken, tacos and burgers travel farther.