synthetic-research
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Aaru asks a crowd that does not exist
Aaru builds simulated populations to test real decisions. Its most revealing result is the distance between what customers promise and what they actually do.
MakerSights
MakerSights is a San Francisco software company that gives consumer brands a Voice-of-Consumer platform for testing product ideas before they are made. Founded in 2015, it lets apparel, footwear and accessories teams put concepts, line plans and assortments in front of thousands of real target shoppers in hours, helping them make fewer wrong bets and cut down on overproduction. Its newer MakerLabs offering uses AI-trained digital twins to deliver synthetic consumer readouts in under an hour. Brands including New Balance, Madewell, Champion, Ralph Lauren and Hoka use it to align what gets made with what people actually buy.