Optimal

Optimal is a Kirkland, Washington education-data company that uses independent research to help people make better decisions about college and careers. Founded in 2004 by former Microsoft manager Sung Rhee as SR Education Group, it rebranded to Optimal in 2020. Through its consumer sites - OnlineU, GradReports and SwitchUp - it publishes college rankings built on alumni salaries, manually researched tuition, and tens of thousands of verified student reviews, aiming to make the real return on an education visible before students take on debt.