
A guitar lesson gave the Shopping.com and Adap.tv founder an idea for working together online. Then he had to decide whether the company he had built was solving the right problem.
Matthew Levin is the co-founder and CEO of Lariat, an AI-native sales platform built to prospect into brick-and-mortar businesses. A UC Berkeley alum based in Brooklyn, he's a career B2B go-to-market operator whose past stops include Global Head of Marketing at Nosto and VP of Marketing at mParticle, plus early co-founding runs at Plenishable and the Switchboard project.