
Hannah Russin is Chief Marketing Officer at Troubadour Goods, the London-based maker of performance bags and leather accessories. A startup-veteran growth marketer, she co-founded the customer-acquisition consultancy DataScore, which Lyft acquired in 2017, where she went on to run growth programs. She later led marketing as CMO at Embark Veterinary and at the metabolic-health company Signos before crossing the Atlantic to take the marketing helm at Troubadour.
Troubadour Goods is a London-based, B Corp-certified maker of premium bags and accessories built for people who move between the office, the airport and the weekend. Founded in 2011 by two former City of London financiers, Samuel Bail and Abel Samet, the brand pairs functional, understated design with technical performance - waterproof fabrics, ergonomic straps and tech-protective compartments - and an unusually deep sustainability program that culminated in the Orbis Circular Collection, a line of fully recyclable, zero-waste bags made from recycled PET. Its bestselling Apex backpack has been named a best laptop backpack by Wirecutter, Esquire and The Telegraph.