sustainability-communications
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Executive · Operator · Advisor
Kirsten Flanik Is Rewriting the Brief for Brand Purpose
After 18 years at BBDO, the agency leader chose a smaller, sharper brief: help brands turn purpose into practice without losing the room.
kirsten-flanik · revolt-north-americaRead →
Executive · Operator · Creator
Carrie Ruddy Sells the Climate Story One True Sentence at a Time
How a former bank communicator turned a maker of air conditioners into one of the more convincing climate stories in industrial America - and why she insists credibility is the only currency that matters.
carrie-ruddy · trane-technologiesRead →