
The AI feedback platform, built by two ex-Alexa product managers, folds support tickets, app reviews and social posts into patterns teams can act on. Microsoft, Lyft and Perplexity are paying to skip the guesswork.

Four companies, four completely different answers to the oldest question in business - what do people actually want? We put the survey industry's odd couples side by side.

Two feedback platforms, born five years and one continent apart, bet on opposite answers to the same question: what do users actually want? One counts votes, the other reads the room.