Nexxen is betting that the best way through advertising's maze of screens, signals and middlemen is to own the road from audience discovery to the final impression. Its challenge is turning that unusually complete stack into a simpler choice for buyers and publishers.
CloudX is an AI-native ad monetization platform for mobile publishers, built by the founders of MoPub and MAX. It rebuilds the programmatic supply-side stack so autonomous AI agents - not manual ops teams - can run auctions, manage price floors, and optimize revenue, with auction integrity verified inside Trusted Execution Environments. The company launched out of stealth in November 2025 with a $30M Series A led by Addition.