supply-path-optimization
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The Video Call That Became a 14-Billion-Request Ad Machine
When streaming costs outran ooVoo's advertising income, two operators kept the useful part: the machinery for finding, checking and selling attention. Krush Media is what happened next.
EX.CO
EX.CO is a machine learning-driven video technology platform that helps publishers and media owners run, manage, and monetize video across web, mobile, CTV, and DOOH. Founded in 2012 as the interactive-content company Playbuzz and rebranded to EX.CO in 2019, the New York-based, Disney-backed company now offers an online video platform (OVP), a CMS, player technology, and an LLM-powered recommendation and yield engine used by publishers including Advance Local, Hearst Newspapers, The Arena Group, and Ziff Davis.
PubMatic
PubMatic is an independent, publicly traded ad tech company that runs a sell-side platform connecting digital publishers with advertisers through real-time programmatic auctions. Built on its own cloud infrastructure rather than rented servers, PubMatic processes trillions of ad impressions and is pushing into connected TV, commerce media, and agentic AI tools that automate ad buying and selling.