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The marketer who taught Pfizer to talk like a human
She spent 23 years climbing Pfizer's ladder in five countries. Now she is trying to make one of the world's biggest drug companies sound less like a laboratory and more like a person you would actually listen to.
Nicole Graham
Nicole Hubbard Graham is Executive Vice President and Chief Marketing Officer of Nike, Inc., leading global brand storytelling across Nike, Jordan and Converse. A Nike veteran of roughly 18 years who rose from director of women's marketing to VP of global categories and consumer direct brand marketing, she left in 2021 to co-found the creative agency Adopt, then returned as CMO in January 2024. She is the architect of Nike's marketing reset, championing an 'athletes over algorithms' philosophy that produced the 2024 Paris Olympics comeback push and the 2025 Super Bowl 'So Win' brand anthem, Nike's first Super Bowl ad in 27 years.
Jonathan Regev
Jonathan Regev is the co-founder and CEO of The Farmer's Dog, the fresh, human-grade dog food company he started in 2015 with Brett Podolsky after the two met on a Birthright trip to Israel. A former Bain consultant and Rocket Internet entrepreneur-in-residence, Regev spent over a year planning the business before spending a dollar on infrastructure, building a subscription supply chain that ships pre-portioned, vet-formulated meals direct to dogs' doors. Under his leadership the company crossed more than $1 billion in annualized revenue, turned profitable, and won USA Today's Ad Meter with its 2023 Super Bowl debut.