Yusuf Sherwani

Yusuf Sherwani is a London-born, New York-based medical doctor turned founder who runs Pelago (formerly Quit Genius), the digital clinic he co-founded in 2017 with two medical school classmates, Maroof Ahmed and Sarim Siddiqui. A Y Combinator alumnus and Forbes 30 Under 30 honoree, he has raised more than $150 million from investors including Atomico, Kinnevik and Octopus Ventures to scale technology-driven, evidence-based care. Trained at Imperial College London with an MD and a BSc in management, he co-authored roughly a dozen peer-reviewed studies before pivoting fully into building. He is also an active angel investor backing early-stage founders and writes about healthcare, technology and finance on his personal blog.