subscription-revenue
(3)
The Company That Decides Which Markets Count
MSCI turns messy global markets into three-letter labels like EAFE and ACWI - and roughly $6.4 trillion in investor money follows where those labels point.
Rinsed
Rinsed is a New York-based vertical SaaS company that builds a customer relationship management (CRM) platform purpose-built for the car wash industry. It plugs into a wash's existing point-of-sale hardware and helps operators grow and retain unlimited-wash membership subscriptions through automated email and text marketing, online sign-ups, churn-reduction tools, salesperson coaching, and business analytics. Founded in 2019 and backed by Founders Fund, Bedrock Capital, VMG Technology and Y Combinator, Rinsed serves more than 3,000 car washes across the U.S. and Canada.
RightRev
RightRev is a revenue recognition and automation platform for the office of the CFO, built to handle the messiest parts of ASC 606 and IFRS 15 compliance at high transaction volume. Founded in 2020 by Jagan Reddy - the accountant-turned-founder who built the original RevPro/Leeyo revenue engine later acquired by Zuora - the company sells both a standalone, API-first product and a native Salesforce Revenue Cloud application, plus an AI layer called Revi. It ingests contracts, orders, invoices and usage data from upstream billing and CPQ systems, applies configurable revenue rules, and produces journal entries, waterfalls and audit-ready reports. Backed by Norwest, Salesforce Ventures, Snowflake Ventures, Innovius Capital and Cheyenne Ventures, RightRev has raised more than $31 million and counts Snowflake, Drata, Epicor, Docebo, CAE and LogicMonitor among its customers.