Parspec is an AI-native software platform that automates product selection, quoting, and submittal preparation for distributors and sales agents in the construction supply chain. Founded in 2021 by Stanford researchers Forest Flager and Pratyush Havelia, the company indexes millions of manufacturer product documents and turns hours of manual paperwork into minutes. It has raised $31.5M to date and counts four of the five largest U.S. electrical distributors among its customers.
Forest Flager is the CEO and co-founder of Parspec, an AI-native software platform modernizing the construction supply chain. A Stanford PhD in computational design optimization, Flager spent years in academia and at SoftBank-backed Katerra before launching Parspec in 2021 with co-founder Pratyush Havelia. The company has raised $31.5M (including a $20M Series A in July 2025 led by Threshold Ventures), grown revenue 4x in 12 months, and counts four of the five largest U.S. electrical distributors - representing $70 billion in global annual sales - among its customers. Parspec automates product selection, quoting, and submittal generation, cutting submittal creation time by 55-80%.