streetwear-golf
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Aaron Heiser
Aaron Heiser is the first-ever Chief Executive Officer of Malbon Golf, the Santa Monica streetwear-meets-golf brand founded by Stephen and Erica Malbon. Appointed in October 2024, he runs day-to-day operations while the founders steer creative as co-Chief Creative Officers. Heiser arrived after roughly 18 years at Nike, where he ran retail across Western Europe and Greater China before serving as Global VP of Apparel, Accessories and Licensing. A Cornell graduate and former varsity wrestler, he has built a career relocating across Amsterdam, Shanghai and Oregon, and now leads Malbon as it pushes toward roughly $100 million in revenue and deeper international expansion.
Malbon Golf
Malbon Golf is a Los Angeles-founded golf lifestyle brand that fuses streetwear, art, and music with the sport. Started in 2017 by married co-founders Stephen and Erica Malbon on Fairfax Avenue, it built a cult following through its Buckets Club smiley-face logo, oversized apparel, and high-profile collaborations with adidas, New Balance, Jimmy Choo, and the Keith Haring estate. With ambassadors like Jason Day and a members-only Buckets Club community, Malbon reframes golf as youthful, inclusive, and culturally connected - and grew to roughly $67M in 2025 revenue.