Hiroki Koga

Hiroki Koga is the co-founder and CEO of Oishii, the New Jersey company that grows the Omakase Berry inside the world's largest indoor vertical strawberry farm. A Tokyo native who watched Japan's vertical-farming boom collapse a decade before he built his own, Koga bet on a fruit nobody else would touch - strawberries - because they were the hardest crop to grow at scale and the only one with the economics to matter. By recreating the climate of the Japanese Alps indoors and getting bees to pollinate at over 90% success, Oishii became the only player to produce pollinated fruit commercially, pesticide-free and year-round.