John Eielson

John Eielson is co-CEO and co-founder of FlatWorld, a Boston-based digital-first publisher that sells college textbooks for roughly $25 to $40 to make higher education more affordable. A former U.S. Coast Guard officer turned strategy consultant, he and longtime business partner Alastair Adam acquired the assets of Flat World Knowledge in 2016 and rebuilt it around a simple idea: instructors matter, and quality and affordability do not have to be a tradeoff. Today FlatWorld's titles are used by professors at more than 2,000 colleges and universities.