Welspun began with polyester yarn in 1985. Four decades later, its factories and projects connect the intimate scale of a bath towel to the immense scale of a gas pipeline, a water plant and a logistics park.
Most steel companies stop at the loading dock. Zekelman follows the material into warehouses, job sites and even finished apartments - a 149-year industrial lineage betting that control of the chain can make American construction faster and more predictable.
ArcelorMittal sells the material beneath modern life - then confronts the carbon bill attached to making it. Its next act is a high-stakes rebuild of steel, powered by scrap, electricity, research and a supply chain few rivals can match.