Taylor Holiday

Taylor Holiday is the founder and CEO of Common Thread Collective (CTC), one of the most respected eCommerce growth agencies in the DTC (direct-to-consumer) space, serving 230+ brands totaling $2.3B+ in annual online revenue. A former minor league baseball player drafted by the New York Yankees, Holiday went from a 100-square-foot office above a bakery in Old Towne Orange, California to building a fully remote agency of 70-150+ people. He is also a partner at 4x400, a brand acquisition holding company, and one of the most influential voices on Twitter/X in the eCommerce world, known for contrarian takes, deep analytical frameworks, and a relentless focus on profitable growth.