From Ternopil to Toronto, Alex Vasylyk built a career across borders. At StartupSoft, the enduring question is how to make people on the other side of a screen feel like part of the same company.

Before she marketed engineers, Lada Leitsius edited stories, shaped brands, and helped turn a modular furniture idea and a mobile bank into award-winning communication. Now, as StartupSoft’s CMO, she works where narrative meets a distributed technology business.