star-ratings
(4)
Defaqto’s five stars hide a much bigger business
The familiar insurance badge is the shop window. Behind it, Defaqto sells the data and software that help financial companies design products, compare rivals and explain their decisions.
Ash
Ash (poweredbyash.com) is a New York-based health technology company that gives healthcare organizations a customizable, white-label platform for at-home diagnostic testing. Founded in 2019 as a direct-to-consumer sexual health testing service for the LGBTQ+ community, Ash pivoted to a B2B model that lets health plans, digital health companies and public health agencies launch branded testing programs across 100+ biomarkers in all 50 states. The company handles kit design, a vetted lab network, multilingual patient engagement, logistics and real-time reporting through one API, and has shipped more than 500,000 kits while helping organizations close care gaps and improve HEDIS and Star Ratings measures.
evermore
evermore (formerly Soda Health) is a healthcare technology company that administers Smart Benefits, connecting people to the products and services they need - healthy food, OTC medications, transportation and more - when they need them. Its Smart Benefits Operating System adjudicates purchases at the item level in real time across more than 70,000 retail locations, helping Medicare Advantage, Medicaid and commercial payers manage supplemental benefits, close care gaps and improve outcomes. The company rebranded from Soda Health to evermore in October 2025 after closing an oversubscribed $50M Series B led by General Catalyst.
Wellth
Wellth is a Los Angeles-based digital health company that uses behavioral economics and small financial incentives to help high-risk patients build daily healthy habits - taking medications, checking vitals, and showing up to appointments. Through a consumer-grade smartphone app built around daily photo check-ins, Wellth works with Medicare Advantage, Medicaid, D-SNP, ACA and employer plans to improve care plan adherence, lift Star Ratings, and lower costly hospital admissions.