Rosalba Reynoso

Rosalba Reynoso is the co-founder and CEO of Blue Trail Software, a San Francisco-based benefit corporation delivering custom software, AI/ML, IoT, and QA solutions for enterprises and scale-ups across the Americas and Europe. Coming from a human resources background rather than a technical one, she built a nearshore Pan-American IT company with teams across Mexico, Argentina, Uruguay, and Spain, serving Fortune 100 clients including Samsung, Cartier, Hewlett Packard, and Logitech. A proud Latina leading a women-founded and women-led firm, Reynoso champions diversity and inclusion, stakeholder empowerment, and social impact - from funding coding bootcamps for women in Mexico to creating the My Luna menopause-tracking app.