James Hoffmann

James Hoffmann is an English barista, YouTuber, author, and co-founder of Square Mile Coffee Roasters. He won the 2007 World Barista Championship in Tokyo and went on to become the most-watched coffee voice on the internet, with a YouTube channel exceeding 2.5 million subscribers. Known for tortoiseshell glasses, knit sweaters and a dry sense of humour, he turned brewing minutiae into mainstream curiosity.