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Alon Waks Wants B2B Marketing to Stop Chasing Sardines
SpotDraft's CMO has spent two decades stripping the theater out of enterprise marketing. His prescription is unfashionably practical: choose the buyer, reduce the noise, earn trust, and measure what comes back.
Shashank Bijapur
Shashank Bijapur is co-founder and CEO of SpotDraft, an AI-powered contract lifecycle management platform used by in-house legal teams at companies including Airbnb. A Harvard Law LLM and former corporate attorney at White & Case in New York and Talwar Thakore & Associates in Mumbai, he started SpotDraft in 2017 after realizing that self-driving cars existed while lawyers still copy-pasted contract clauses. The company has raised roughly $90M in total funding, with a Series B led by Premji Invest, and employs around 330 people across India and the US.