sports-trading
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Jacob Fortinsky and the price of being right
He had taken the LSAT and imagined a life in law or academia. Then a sports bettor’s complaint became Novig - and a five-year lesson in how to change the rules without abandoning the idea.
Novig
Novig is a commission-free, peer-to-peer sports prediction exchange that lets users trade against each other instead of betting against the house. By running an order-book market with no vig (the bookmaker's hidden cut), Novig delivers fairer odds, full transparency, and no limits on winning players. Founded in 2021 by Harvard students Jacob Fortinsky and Kelechi Ukah, the New York company has raised over $105 million and is pursuing a federal CFTC license to operate a regulated sports exchange in all 50 states.
Torey Korsunsky
Torey Korsunsky is the Chief Business Officer of Novig, the commission-free sports prediction exchange that lets fans trade against each other instead of the house. He founded Units, a story-driven daily fantasy app that hit a $6M GMV run rate before winding down in 2024, and earlier built U.S. growth at sports-AI company WSC Sports. A University of Pennsylvania grad, he is fixated on making sports gaming feel like the stories fans already love rather than a spreadsheet.
Deven Hurt
Deven Hurt is the co-founder and CEO of PredictionStrike, a New York based platform he calls a stock market for sports fans, where users buy and sell virtual shares of NBA and NFL players whose prices move on real on-field performance. A Harvard College bioengineer turned Harvard Law graduate, he ran cybersecurity work touching Nike and the NBA before building the company with best friend Brad Chabra in 2018. He raised a $10M Series A led by Bullpen Capital, grew the platform past 200,000 users and $100M in transactions, and reached per-user profitability in late 2024.